When I was a kid, my favorite pastime was sitting at our basement craft table for hours drawing “inventions.” I got to do this as a grown-up while studying industrial design. 

I decided I wanted to pursue advertising when I realized I loved learning how to brand and market the products I designed, and deeply disliked CAD programs. 

• How to make a tool that gets the perfect amount of maple syrup on each waffle bite (this solution was a robotic waffle-syrup dunking machine)

• What the architecture of a submarine house would need (complete with a craft room of course) 

Problems I like to solve now: 

• Finding the insightful ‘why’ of people's behaviors, emotions, or perceptions

• Defining a meaningful target audience based on thoughtful research

• Understanding how brands can speak to consumers in a compelling way