Education
Masters of Science in Business/Branding (Concentration: Strategy)
VCU Brandcenter
Bachelors of Science in Industrial Design & Minor in Psychology
Virginia Polytechnic Institute and State University
Experience
Marketing Specialist - Consultant
Cisco Systems & Accedian - Remote 2022-2024 (presently employed by Cisco)
Responsibilities included website editing, event planning, graphic creation, communications and project management
Continued employment with Cisco after the acquisition of previous employer, Accedian Networks, and worked to migrate projects from Accedian to Cisco
Presented to executive management the opportunities and risks associated with Generative AI in marketing functions of a mid cycle tech firm
Working directly under Accedian’s VP of marketing
Introduced the use of QR codes for marketing events, successfully increasing number of leads generated
Brand Strategy Intern
VEII Apparel - Remote October 2023 - March 2024
Acted as lead strategist in planning a nonprofit campaign & participating in the NFL’s My Cause My Cleats event
Built out brand strategy plans for VEII as well as their partner line, Manifest your World.
Performed in-depth market research in the athletic apparel space
Wrote and presented a company proposal that was approved and will be implemented in 2024
Brand Creative Studio Intern
Emerson Collective - Palo Alto, California May 2023 - August 2023
Presented social campaign strategy to upper management
Performed social media campaign planning including strategy and production
Completed organizational and project management work
Experience working in the social justice space and using storytelling as an educational tool
Graphic Design and Marketing Intern
Zeppoli’s Restaurant - Blacksburg, VA 2021-2022
Social Media Management, Graphic Design, Content Creation, Advertising, Organization, Correspondence, Photography and Video Production
Trained and managed a team of 3 interns
Experience using Hubspot and Squarespace
Marketing Team Member (Volunteer)
Chi Omega Sorority - Blacksburg, VA 2019-2020
Aided in social media management and content creation