Education

Masters of Science in Business/Branding (Concentration: Strategy)

  • VCU Brandcenter

Bachelors of Science in Industrial Design & Minor in Psychology

  • Virginia Polytechnic Institute and State University

Experience

Marketing Specialist - Consultant

Cisco Systems & Accedian - Remote 2022-2024 (presently employed by Cisco)

  • Responsibilities included website editing, event planning, graphic creation, communications and project management

  • Continued employment with Cisco after the acquisition of previous employer, Accedian Networks, and worked to migrate projects from Accedian to Cisco

  • Presented to executive management the opportunities and risks associated with Generative AI in marketing functions of a mid cycle tech firm

  • Working directly under Accedian’s VP of marketing

  • Introduced the use of QR codes for marketing events, successfully increasing number of leads generated

Brand Strategy Intern

VEII Apparel - Remote October 2023 - March 2024

  • Acted as lead strategist in planning a nonprofit campaign & participating in the NFL’s My Cause My Cleats event

  • Built out brand strategy plans for VEII as well as their partner line, Manifest your World.

  • Performed in-depth market research in the athletic apparel space

  • Wrote and presented a company proposal that was approved and will be implemented in 2024

Brand Creative Studio Intern

Emerson Collective - Palo Alto, California May 2023 - August 2023

  • Presented social campaign strategy to upper management

  • Performed social media campaign planning including strategy and production

  • Completed organizational and project management work

  • Experience working in the social justice space and using storytelling as an educational tool

Graphic Design and Marketing Intern

Zeppoli’s Restaurant - Blacksburg, VA 2021-2022

  • Social Media Management, Graphic Design, Content Creation, Advertising, Organization, Correspondence, Photography and Video Production

  • Trained and managed a team of 3 interns

  • Experience using Hubspot and Squarespace

Marketing Team Member (Volunteer)

Chi Omega Sorority - Blacksburg, VA 2019-2020

  • Aided in social media management and content creation